70’s Shampoo

The 70’s brought a whole new generation of hair products. New formula shampoo’s were all the rage & these three were some of the most memorable.

Magazine ad for ‘Agree Shampoo & Conditioner’

‘Agree’ was a popular hair care brand in the 1970s, when the shampoo and conditioner vowed to help young consumers avoid the scourge known as “the greasies.” S.C. Johnson’s advertising for its Agree shampoo, and the accompanying cream rinse and conditioner, promised to fight the oily hair that it said teens in particular were especially susceptible to. The ads said that Agree conditioner, for example, was 99.75% oil-free and provided “beautiful wet combing and great conditioning, without the use of oils that can cause the greasies.”

Agree was later discontinued, although the hair care products are not forgotten, and some devoted fans still buy dusty bottles  via the Internet.

“Gee Your Hair Smells Terrific” shampoo became popular in the mid-1970’s. The shampoo and conditioner were created and marketed by the Andrew Jergens Company. GYHST was known for its spicy floral fragrance that lingered for hours after washing hair and drying. This shampoo came in a magenta colored bottle with bright, bubbly lettering on the label. The packaging was as much of an attention grabber as the product name and distinctive fragrance.

In its heyday this shampoo’s marketing campaign claimed to stop men dead in their tracks as a young woman with a shining, bouncy mane flounced past them on the sidewalk. As she passed, they would stop her and exclaim “Gee Your Hair Smells Terrific!” It may or may not have caused young men to turn their heads, but this shampoo really did smell great.

Many people loved GYHST shampoo and conditioner, and were bewildered when they could no longer find it at their local pharmacy or discount store. For unknown reasons, Jergens discontinued this popular shampoo in the early 1980s. This decision was not a popular one among the users of this shampoo that has a cult like following.

Discontinuing products is not unusual in the cosmetics and beauty product industry. People tend to buy products that contain the newest ingredients, formulated from cutting edge technology. Though it is not clear whether or not sagging sales or the need for a new and improved shampoo is the reason for Jergens’ decision to stop making this product.

Body on Tap Advert

Body on Tap Shampoo was created in 1978 by Bristol-Myers Products and came in an “oily”, “normal” and “dry” formula.The original formula contained 1/3 beer which people used to believe made hair fuller and softer. Whether it was the beer which enhanced the fullness and softness of the hair or not, the shampoo did leave hair very soft and full, especially after blow drying.

I remember all three of these products, with ‘Ágree’ being the one I used the most. My mum bought  me this in my early teens when the hormones started to kick in & I along with most kids in my class suffered greasy teenage hair. Then came ‘body on tap’, which had beer in it, so it must be good!!

Watch the Agree Shampoo Commercial of the 70’s

21 Replies to “70’s Shampoo”

  1. I remember all those 70’s shampoos, Gee Your Hair Smells Terrific, Body On Tap, Wella Balsam, The “Original” Clairol Herbal Essence Shampoo, Lemon-Up, Protein 21,Halo, and Prell. I was a shampoo freak and think I tried them all. I also remember using an Egg Shampoo I think Suave made it. I also remember when Pantene was a high end shampoo sold only in department stores back in the 70s!

  2. Can’t imagine companies abandoning GYHST, Clairol Herbal Essence and Agree shampoos. It seems they would make a killing if they brought them back (original formulas.) I also loved Wella Balsam conditioner.

  3. I found this page trying to find out WHERE DID AGREE GO!
    The other day it occurred to me that I miss that smell………

    I was a long haired teenage guy that used the Yucca conditioner religiously and it always had the girls wanting to smell my hair.

    Those were the days!
    Is there anything close to this on the market now?

  4. I remember using Halo shampoo often in my teen years. Why are all these shampoos smelling like a rotten fruit salad or a fake highly sweet bad perfume?

  5. Yes – I used to get that “gee your hair smells nice” from the 70s shampoos
    and then it somehow changed and shampoos got stronger and more detergenty
    in the 90s. My family actually used bars of Velvet soap for everything –
    including hair – and it was great. Bring back the 70s shampoos please

  6. You can buy the original formula of Gee Your Hair Smells Terrific and Lemon Up from the Vermont Country Store-they ave a few older 70s-80s items. But Agree is the smell I miss the most I can’t believe no one has used the fragrance in a shampoo it smelled incredible.

    1. Yes you can buy Gee Your Hair Smells Terrific and Lemon Up Shampoos from the Vermont Country Store however, they are like 10 tens the price they use to be!

  7. Anyone remember a conditioner called Life? At least I think that was the name. I used it in the 70’s at my aunt’s house numerous times and I still remember the incredible fragrance. It must have been part vanilla and I have no idea what else.

    1. Yes I remember it being in a jar and it was thick and pink I loved it and the smell was terrific . I have tried to search it for years but to no avail .

    1. Hi Shirley, I’ve just seen this site and I love it! Especially love the 70’s shampoo discussion. My personal favourite was Protein 21, I loved the scent. I also remember Tame, Lemon Up (in a lemon shaped bottle) and Breck. In response to your request for help with Gee Your Hair Smells Terrific, I found a great site in the U.S. called The Vermont Country Store. You can find them at http://www.vermontcountrystore.com and they sold it up until recently. I think they will restock, but it’s worth a look because they sell so many items that I remember fondly. Drop them a line, they have a customer suggestion section too. Hope this helps! Cheers, Sophie

  8. I am also wanting to know where I can find/buy Condition brand shampoo and conditioner? I am interested in the normal hair formula.

  9. people forget of Agree shampoos,there was also a clear orange color and a clear bright yellow color.It wasn’t only green.There was also a brand in 1975 called Yucca Dew,made from the yucca plant,one called Bright,it made hair really shiny.Breck also had a clear darker amber shampoo,for extra body.I used all those and others,during my teens.They were great!

  10. What about Busy Girl, the spray you put on and left in. For the very “Busy Girl” about town who didn’t have time to wash her hair. It was mainly talcum powder I think

    The model was Nola Clarke who married Tony Bonner from Skippy. She is now a real estate agent in Queensland. She still has gorgeous long blonde locks even though she’s over 60.

  11. I remember when I was a little kid in the 60’s ‘the’ shampoo to use was egg creme shampoo followed by Tame. Mmmm can still smell the egg creme shampoo I used to think it was so luxurious. Tame was like a knot detangler and I used to thank God for this invention as I had long hair. As I got into my teens I used to love Batiste shampoo I thoight that was very ‘french’ and classy. Then along came Batiste dry shampoos for when you didn’t have time to wash your hair before going out. LOL

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